Nowadays, the global investment climate remains tight. Market uncertainty has erased the notion of a predictable statistical outlook for the future. No one knows exactly what will happen to the economy, as constant changes lead to sharp reversals in even the most reasonable forecasts. The market itself is burdened by a high risk of capital investment. Even since the 2007 crisis, the economy’s wounds remain fresh.
One of the most common fears among businesspeople is fragmented trust. After the collapse of Lehman Brothers, a 158-year-old company, business credit declined sharply. Questions about the future weigh heavily on those involved exclusively in investment projects and the stock market. For this reason, co-negotiators must clarify their intentions. What is their true purpose?
Everyone has a plan for what they want to achieve through business. Typically, the expectation is either to create a healthy, stable, low-risk business supported by steady profits and low fixed targets, or to build a high-performance enterprise that pursues high profit margins and market share through variable funding and carries uncertain risk. The former is more likely to endure over time, while the latter is less likely to last.
This strategy is logical and clear. However, we live in an irrational era. New investors are often afraid to reveal their true intentions to their partners. Cooperation is built on honesty. If one participant acts secretly, they undermine the fundamental pillar of a joint venture. Ultimately, risk and uncertainty will persist as long as co-negotiators fail to clarify their true attitude toward the market.
