The Internet is like a large home with countless rooms and spaces, each with its own meaning and purpose. Every space has a role and its purpose justifies its existence. A huge home has rooms, a kitchen, bathrooms, corridors and more. In this analogy, a search engine resembles a corridor, guiding you wherever you want to go. An informative site is like the living room, filled with newspapers and resources, while a bedroom represents a site where you relax and enjoy the content at your own pace.
For this reason, it is important to choose carefully which room your website or blog will represent. The focus of your content determines your role. A useful tip is to avoid trying to make your site the entire house. You can have a bedroom, a living room or both, but not everything.
The Internet develops and thrives according to a set of informal rules. The most important rule is that everyone has the right to participate, whether as a casual surfer or as a content creator. Without this freedom, the magic of the Internet disappears. This freedom is its backbone, allowing it to remain open, dynamic, and fascinating. Everything that exists outside strict systems naturally attracts attention and curiosity.
Building an audience is a difficult task. No one will offer their precious time to read every post. Treating the user as a victim will only produce results contrary to your goals. Today, most online users are familiar with spam and actively avoid it. Honesty with yourself and your audience is crucial. Outdated and manipulative techniques are not only ineffective but also reprehensible.
Trying to target an average user is time-consuming and uncomfortable. Who can guarantee success in such an endeavor? Are there alternatives? If your answer is yes to targeting the average user, you may not need to continue reading. But for those seeking alternatives, the answer lies in anticipating the future.
The future is inherently uncertain and cannot be fully predicted. Yet thoughtful and observant individuals can anticipate trends to some extent. By carefully observing the simplest daily needs and desires, many successful companies have identified valuable opportunities on the Internet. Why remain stagnant when there are clear signals for potential growth?
Your love for culture sharpens your perception. While promoting cultural content purely for profit is not advisable, if you have the inclination, embracing this path can be rewarding. So, the final decision rests with you.
